Garuda - Garba Rujukan Digital

Article Per Year (5 Year)

All

JAM : Jurnal Aplikasi Manajemen

jam
Website

Published by Universitas Brawijaya

ISSN : 16935241 EISSN : 23026332 DOI : -

Core Subject : Science,

Decision Sciences, Operations Research & Management

Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.

Arjuna Subject : -

Articles 20 Documents

1 2

Search results for , issue "Vol 16, No 3 (2018)" : 20 Documents clear

THE ROLE OF BRAND ATTITUDE AND BRAND CREDIBILITY AS A MEDIATOR OF THE CELEBRITY ENDORSEMENT STRATEGY TO GENERATE PURCHASE INTENTION Deandra Vidyanata; Sunaryo Sunaryo; Djumilah Hadiwidjojo
Jurnal Aplikasi Manajemen Vol 16, No 3 (2018)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

The growth of Instagram continues, with the majority of its users being millennial consumers who share all aspects of their life on social media. One of the most popular advertising strategies is using celebrity endorsers. The purpose of this study is to investigate the role of brand attitude and brand credibility as a mediator of the celebrity endorsement to purchase intention. This study can be categorized as explanatory research and the sampling technique used in this research is purposive sampling. The result of this study showed that celebrity endorsement would not directly affect purchase intention, though celebrity endorsement can enhance brand attitude and brand credibility which in turn increase purchase intention.This study only focused on apparel products. Thus future research may consider using another type of product. Further, future research is expected to use another social media other than Instagram and to consider using another variable as the mediator.

THE ROLE OF MOTIVATION IN MEDIATING EFFECT OF EXPECTATION TO ATTITUDE Desy Gistya Anugerah; Noermijati Noermijati
Jurnal Aplikasi Manajemen Vol 16, No 3 (2018)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

This study aims at finding out the relationship between expectation and motivation on tourist attitude towards tourism destination. The expectation and motivation are expected to affect visitor’s satisfaction, happiness, enjoyment, worthiness, and attractiveness. This research used primary data collected using a survey technique from the Museum Angkut visitor. The collected data were processed using path analysis. The findings of this study show that expectation and motivation have a significant influence on the visitor Attitude towards Museum Angkut. Moreover, the result also shows another role of motivation in the relationship between expectation and attitude. Thus, to maintain tourist attitudes towards the tourism destination, motivation and expectation should be considered as one of the critical elements. Further research should explore more about the three variables are taken.

DIGITAL MARKETING ADOPTION AND THE INFLUENCES TOWARDS BUSINESS SUCCESSES OF MSMEs CREATIVE SECTOR IN INDONESIA AND MALAYSIA Aisyah Nur Afifah; Mukhamad Najib; Ma'mun Sarma; yee choy leong
Jurnal Aplikasi Manajemen Vol 16, No 3 (2018)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

This research is to identify which factor affecting business success from digital marketing by MSMEs Creative Sector in Indonesia and Malaysia.Data processing and analysis methods in this research are Descriptive Analysis, employing SEM with PLS approach, and quantitative data were mainly investigated. The conclusion of this research are the factor which significantly affects the success of digital marketing uses is knowledge, knowing its benefits can provide more benefits for the future of their businesses.This research is expected to produce knowledge relevant to factors affecting the success of digital marketing benefit towards business success in MSMEs creative sector. The next researcher is expected to examine more respondents and wider research area, and this research is expected to give contribution and references to related institutions.

ACTUAL PAY, POSITIVE AFFECT (PA), AND PAY SATISFACTION: TEST OF SIGNAL SENSITIVITY PERSPECTIVE Muhammad Zaky; Hani Handoko; Zakiyulfikri Ali
Jurnal Aplikasi Manajemen Vol 16, No 3 (2018)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

This research aims to determine the effect of actual pay level, positive affect (PA) and multi-dimensional pay satisfaction. The data is collected from questionnaires distributed to 207 postgraduate students in Jakarta and Yogyakarta. Non-probability sampling with Purposive sampling is taken as a sampling technique. Hierarchical regressions analysis used for hypothesis testing. The finding shows actual pay level has the positive effect with each pay satisfaction dimension. Positive affect has the positive effect with each pay satisfaction dimension. More importantly, data show that positive affect (PA) interact with actual pay level in explaining three pay satisfaction dimensions, they are satisfied with pay level, satisfaction with benefit, and satisfaction with structure/administration. The finding also shows that positive affect (PA) does not moderate the relation of actual pay level and pay satisfaction on satisfaction with pay raise dimension. Discussion, limitations, a practical and theoretical implication for further researches are offered.

ANTECEDENTS OF RETAILER TRUST ON SUPPLIER TO CREATE LONG TERM RELATIONSHIP Ery Sulistyorini; Dodi Wirawan Irawanto; Mintarti Rahayu
Jurnal Aplikasi Manajemen Vol 16, No 3 (2018)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

This research aims to reveal the role of communication, satisfaction, and commitment as the antecedents of trust; also, this research observes the role of trust in the long-term relationship.Data collection is done through questionnaire distribution. The questionnaire is sent to 80 owners/managers of laptop retail stores in Malang city. The respondents are chosen using purposive sampling technique. Data analysis technique this research using path analysis. The result indicates that communication, satisfaction, and commitment influence trust; next, trust affects the long-term relationship. Communication has the most significant effect on trust compared to commitment and satisfaction. This finding is expected to be able to help the retailers in maintaining the long-term relationship with their supplier by considering the relationship between trust and communication as well as satisfaction and commitment with their supplier.

ACCRUAL AND REAL EARNINGS MANAGEMENT THROUGH CASH FLOWS OPERATING ACTIVITY TOWARDS MARKET PERFORMANCE Patricia Vintya Christi Hartono; Tarsisius Renald Suganda; Sendy Cahyadi
Jurnal Aplikasi Manajemen Vol 16, No 3 (2018)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

This research aims to obtain empirical evidence regarding the influence of accrual earnings management and real earnings management through cash flow operating activities towards market performance. The sample is 52 manufacturing’s firm listed on the Indonesia Stock Exchange in the period 2012-2016. This study using instrumental variable (IV) models (Kang and Sivaramakrishnan, 1995) to measure accrual earnings management, and using the Roychowdhury’s model (2006), to measure real earnings management through cash flow operating activities. Market performance is measured by the cumulative abnormal return (CAR) with market adjusted models. Then, descriptive statistics, one sample t-test, and multiple regression test to test the hypothesis. The results of this research show that there is no negative influence of accrual earnings management with market performance, and there is no positive influence of real earnings management through cash flow operating activities with market performance. Earnings management through accrual and do not affect market performance, because in the longterm period investor have many relevance information apart from financial statements to decide on investment. The suggestions for further research is to explore more about real earning management techniques and consider other factors that might be able to influence market performance on earnings management.

SME BUSINESS DEVELOPMENT STRATEGY: SWOT AND EFE-EFI ANALYSIS Iha Haryani Hatta; Dian Riskarini; Tia Ichwani
Jurnal Aplikasi Manajemen Vol 16, No 3 (2018)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

SME Business Development Strategy: SWOT and EFE-EFI Analysis. The purpose of this research is to determine the profile, condition, and model of Small and Medium Enterprises (SME) business development strategy. The study used 40 respondents selected in a multi stage. Research location in Gresik Regency East Java determined four villages by purposive as the sample unit. Each unit was randomly taken ten perpetrators of SMEs processing marine fish as respondents. Data were analyzed by SWOT and EFE-EFI analysis. The results explained that most SMEs are young and well educated. Most SMEs are not yet legal entities. The level of ability of SMEs in managing the business and the level of achievement of marketing performance is good. The model of SME’s business development strategy is S-O. Hope that SME’s are more optimizing their strengths to take advantage of opportunities that are as optimal as possible.

THE EFFECT OF BRAND IMAGE AND PRODUCT ATTRIBUTES ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY Erik Wahyu Indarto; Imam Suroso; Sudaryanto Sudaryanto; Nurul Qomariah
Jurnal Aplikasi Manajemen Vol 16, No 3 (2018)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

This study aims to determine the effect of product image and product attributes on customer satisfaction and loyalty of CIMB Niaga Xtra savings at CIMB Niaga Situbondo. The population in this study is the owner of the savings account of CIMB Niaga Xtra until March 2017 with the number of customers reached 152 accounts. Sampling technique used is a non-probability sampling technique that is by accidental sampling. Data analysis method used is Structural Equation Modeling (SEM) analysis. The results showed that product image, product attribute significantly influence customer satisfaction of Bank CIMB Niaga Situbondo. The product image has no significant effect on customer loyalty of Bank CIMB Niaga Situbondo. Product attribute significantly influences customer loyalty of Bank CIMB Niaga Situbondo. Customer satisfaction has a significant effect on customer loyalty of Bank CIMB Niaga Situbondo.

MULTIPLYING SUCCESS: THE INFLUENCE OF BEHAVIOR, INTRINSIC MOTIVATION, AND INNOVATION OF FEMALE HANDICRAFT ENTREPRENEURS Setyaningrum Retno Purwani; Wirjawan Tri Wahyu; Yuningsih Nining
Jurnal Aplikasi Manajemen Vol 16, No 3 (2018)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

This research aims to analyze the influence of behavior, intrinsic motivation and innovation to multiply the success of the organization. The subjects in this research are female handicraft entrepreneurs in Bekasi. The approach used is a quantitative method with the variables are Examining the influence of behavior, intrinsic motivation and innovation to the success of female handicraft entrepreneur in Bekasi andThe influence of Innovation mediated by organizational culture on the success of femalehandicraft entrepreneurs. The sample of this research was 100 of 150 respondents from the population of female recycled handicraft entrepreneurs.The data collected from secondary and primary data. The primary data were obtained by Interview, Forum Group Discussion, Questioner, and observation.The sampling technique using judgment sampling method and data analysis is processed by using Structural Equation Modeling (SEM) which is assisted by the application of Moment Structure Analysis (AMOS) version 22.0. The Results are the behavior of female handicraft entrepreneurs affects organizational culture, as well as intrinsic motivation, affect the organizational culture, and the ability to innovate mediated by the organizational culture affects the success of woman handicraftentrepreneurs, which means the ability to innovate as a dominant mediation variable.

CAUSES OF EMPTINESS DRUGS AND MEDICAL DEVICES CONSUMABLES AT THE REGIONAL PUBLIC HOSPITAL PHARMACEUTICAL WAREHOUSE M. Burhan; Tatong Harijanto; Arma Roosalina
Jurnal Aplikasi Manajemen Vol 16, No 3 (2018)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

One of the main indicators of quality of hospitals Bangil is the incidence of emptiness drugs and medical devices consumables in the pharmaceutical warehouse. In January to August 2016, the incidence rate is still high vacancy. The high incidence of these gaps affects the quality of hospital services. This study aims to determine the factors that cause a high incidence of emptiness drugs and medical devices consumables in the pharmaceutical warehouseRegional public hospital at bangil. Factors that cause the problems can be found using the fishbone analysis method. The research is qualitative research with the informant as follows: head of the pharmacy, head of the outpatient pharmacy, head of the inpatient pharmacy, pharmaceutical warehouse chief, commitment maker official, technical implementation official. The data obtained from depth interviews with the informant. Identification of alternative solutions was conducted using Focus Group Discussion (FGD). Factors that were discovered and became a priority issue is no calculation of the minimum stock and maximum stock at the pharmacy module hospital information system (SIMRS). Alternative solutions isto create a policy on the calculation of minimum stock and maximum stock of drugs and medical devices consumable in hospital pharmacy.

Page 1 of 2 | Total Record : 20

1 2

Filter by Year

2018 2018

Filter By Issues

All Issue Vol 22, No 1 (2024) Vol 21, No 4 (2023) Vol 21, No 3 (2023) Vol 21, No 2 (2023) Vol 21, No 1 (2023) Vol 20, No 4 (2022) Vol 20, No 3 (2022) Vol 20, No 2 (2022) Vol 20, No 1 (2022) Vol 19, No 4 (2021) Vol 19, No 3 (2021) Vol 19, No 2 (2021) Vol 19, No 1 (2021) Vol 18, No 4 (2020) Vol 18, No 3 (2020) Vol 18, No 2 (2020) Vol 18, No 1 (2020) Vol 6, No 3 (2008) Vol 6, No 2 (2008) Vol 6, No 1 (2008) Vol 17, No 4 (2019) Vol 17, No 3 (2019) Vol 17, No 2 (2019) Vol 17, No 1 (2019) Vol 16, No 4 (2018) Vol 16, No 3 (2018) Vol 16, No 2 (2018) Vol 16, No 1 (2018) Vol 15, No 4 (2017) Vol 15, No 3 (2017) Vol 15, No 2 (2017) Vol 15, No 1 (2017) Vol 14, No 4 (2016) Vol 14, No 3 (2016) Vol 14, No 2 (2016) Vol 14, No 1 (2016) Vol 13, No 4 (2015) Vol 13, No 3 (2015) Vol 13, No 2 (2015) Vol 13, No 1 (2015) Vol 12, No 4 (2014) Vol 12, No 3 (2014) Vol 12, No 2 (2014) Vol 12, No 1 (2014) Vol 11, No 4 (2013) Vol 11, No 4 (2013) Vol 11, No 3 (2013) Vol 11, No 2 (2013) Vol 11, No 1 (2013) Vol 10, No 4 (2012) Vol 10, No 3 (2012) Vol 10, No 2 (2012) Vol 10, No 1 (2012) Vol 9, No 3 (2011) Vol 9, No 2 (2011) Vol 9, No 1 (2011) Vol 8, No 4 (2010) Vol 8, No 3 (2010) Vol 8, No 2 (2010) Vol 7, No 4 (2009) Vol 7, No 2 (2009) Vol 7, No 1 (2009) Vol 9, No 4 (2011) Vol 8, No 1 (2010) Vol 7, No 3 (2009) Vol 7, No 3 (2009) More Issue

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota malang,

Jawa timur

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name -

Contact Email -

Phone -

Journal Mail Official -

Editorial Address -

Location Kota malang, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota malang,

Jawa timur

INDONESIA